Branding

Higge Hotel

Higge hotel is an upscale art deco style hotel strategically placed in the heart of Chicago's hippest neighborhood. Experience a stay at the Higge hotel in style, comfort and luxury.

This was a project for an advertising design class at College of Dupage taught by Professor Elisa Hillock.

Design Process

I tried to make the logo look like a building entrance welcoming its guests. For the choice of colors I chose a deep navy color to show a rich velvety feel and built a custom gold gradient in photoshop to give the art deco touch.

The arches give almost a 3D effect and the gold and navy elevates the whole design.

Final Design